NHF: Here’s how co-opetition fits in thriving pork industry

Our latest collaboration with the National Hog Farmer develops the concept of co-opetition and how it fits in the pork industry. Dr John Deen, professor at the University of Minnesota explains what co-opetition with the following:

“With co-opetition, the argument is that the best businessperson is one that does not only excel at production but also works cooperatively with competitors to address common opportunities.”

NHF Deen coopetition swine industry

The article develops two examples for which co-opetion can be useful, one of them being infectious diseases. The Morrison’s Swine Health Monitoring Project is a clear example of a successful initiative in this regard, with competing production systems voluntarily sharing information on their farms’ health status.

More importantly, co-opetition is happening in a variety of productions. Dr. Rebecca Liu from Lancaster University compared cooperation and competition with co-opetition, and how it helped other industries to thrive during her keynote presentation the 2017 Allen D. Leman swine conference. To listen to Dr. Liu’s talk, click on the image below.

Liu Coopetition keynote 2017 Leman.gif

 

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